Fractional CCO
Sales, brand and content
that work without you.
“Always on the job.”
Leusden, NL · Operator since 1998.
THE JOB
You built the product. You're still the one selling it. Your brand is a logo and a pitch deck.
You don't need an agency — you need someone who takes the commercial seat.
That's the seat I take. One or two days a week. Until someone permanent takes it from me.
PROOF IN PRACTICE
Founder
Practice platform for independent RevOps consultants.
Multi-tenant SaaS — OAuth, multilingual, HubSpot integration. AI does the engineering, under my direction.
Conceived, designed and directed. The method I sell, applied to my own platform.
Fractional CCO
Cross-media Gen Z platform for a Dutch fintech. 90-day GTM plan with Founding-Brand sponsorship model (€5K–30K per quarter). Audio branding strategy with four sound identities down to DAWDigital Audio Workstation — software like Logic Pro, Ableton or Pro Tools used for music production. production level. Seven compliance-tested infomercial scripts. Branded song with co-creation mechanic. Podcast positioning 'Radically Honest'.
Engagement delivered. Client pivoted to a different format post-handover.
Group CCO (interim)
Microsoft Dynamics 365 implementation partner. Stepped in as Group CCO during executive absence. Part-time.
Sharpened ICPIdeal Customer Profile — the specific buyer segment a company is built to serve. and proposition. Set up funnel and pipeline definitions. CRMCustomer Relationship Management — Pipedrive, HubSpot, Salesforce, Dynamics 365. as single source of truth, with a monthly cycle and quarterly recalibration.
Three months in. Three months out. Engine running.
Managing Director, Sales Ops (interim)
Team of 8. Around 1,200 customers in healthcare. P&L responsibility.
Rebuilt the organization from scattered documents to CRMCustomer Relationship Management — Pipedrive, HubSpot, Salesforce, Dynamics 365.-driven work — against initial resistance. Made Pipedrive adoption stick by keeping the standard minimal.
Managed national sales managers. Recruited, onboarded and handed over to a successor (GM). Made the work transferable. Monthly governance rhythm.
Founder & Commercial Lead
Mobile loyalty platform for brick-and-mortar retail. Conceived, sold and ran it myself. Development outsourced — everything else was me.
From zero to 50+ clients. Retail chains with 80 and 330 locations. They assumed they were buying from a software company with a development team.
Enterprise contracts as standard. DPIAsData Protection Impact Assessment — required by GDPR Art. 35 for high-risk processing.. Vendor assessments. Security questionnaires. Escrow.
One operator. Fifty clients. Ten years.
HOW I WORK